Size DOES Matter

Published by Fuel magazine.

Size DOES Matter

As the US population gains in girth, will body size become another demographic factor to weigh in to your marketing? From automotives to furnishings and media ad sales, how communications mavens are tailoring their message by BMI.

→  Full Clip of Size DOES Matter in PDF For FUEL, a publication on customer communications management and strategy, then published by Pohly & Partners.

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