Fashion Plus: American Women Demand Full-Figured Style
Whichever way you measure it, it’s clear that body sizes are increasing far beyond the fashion industry ideal of a model size 8, which begs the question of exactly what the term ‘plus-size’ apparel means when ‘plus’ becomes the norm and not the exception.
“I do not want to wear knit cardigans with seasonal motifs sewn down the front of the lapels,” says Lorena K. aged 30 of Iowa, a size 24 Lane Bryant fan. “I don’t look good with leaves or snowmen or cornucopias running down my plump front-side.”
Business feature on how fashion brands fit the market, and a straw poll of what curvy women really want.
(For International Market News)