A Profitable Connection

A Profitable Connection by Tania Casselle

When Video Casa owner Judith Witten opened her second DVD rental store in Taos, she had no idea what a performance it would be to integrate two outlets – and the experience wasn’t at all entertaining.

The challenge of connecting branches ‘divided’ by DSL and wireless bit into profits on her annual gross revenues of $700,000, ate up her 20 employees’ time, and inconvenienced her customers. As it happened, the Taos Sheriff’s department was attempting to solve a similar riddle. “My guy talked to their guy,” says Witten…

Read the full article for New Mexico Business Weekly online.

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