Tag Archives: JustStyle.com

Brands Branch Out National Geographic, JCB, Jeep, Pepsi. We all know the brand names – and that’s what marketing maestros are counting on with a spate of new fashion lines that cash in on their parent product’s pedigree. Article for the subscription-only international fashion and textiles industry site JustStyle.com. Read … Continue reading →

How Green is Your Tally? Organic cotton first came under the spotlight in the caring, sharing ’90s, when the trend for all things ecological impacted products from detergent to cars. The fashion industry was not slow to see its chance to turn Green into gold, and the “environmentally friendly” marketing … Continue reading →