Making a meal of fashion: Soybean Arrives on the Fashion Menu
Soy in clothing isn’t exactly new. Motor magnate Henry Ford talked of it in the 1940s and was photographed wearing the first known soy suit and tie. Soy fibers largely disappeared until recent developments brought soy back to the fashion plate. Now, soybean protein fiber is being touted as a ‘vegetable cashmere’ – an eco-friendly luxury textile offering the properties today’s consumers demand.
Report for International Market News in Hong Kong from special correspondent Tania Casselle, New York.