Tag Archives: Trade Press & B2B

A Boost for Botanicals (For FSR Magazine)

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The Ice Cream Bar, San Francisco

A Boost for Botanicals
by Tania Casselle

A swallow of sassafras, a nibble of nettles, or a thirst for thistles?  No, these aren’t requests on your doctor’s prescription, but some of the things you could be having in restaurants these days.  Botanicals are hot on menus.

Chamomile crème brûlée and herbed ricotta dumplings with nettles have graced the menu daily at Poppy in Seattle. Chef Jerry Traunfeld, who’s also the author of books including The Herbal Kitchen, says he uses botanicals like these because they’re delicious. Health benefits are simply a plus.

→  Full Clip at Rmgt Restaurant Management and FSR Magazine 

International Outdoor Arts Venues

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The Show Must Go On
Cover story for International Arts Manager by Tania Casselle

Lake Constance is not just a backdrop to the Bregenzer Festspiele’s Floating Stage. Directors use the lake for deliberate impact – in Carmen’s first act the brawling girls tumble into the water, and Fidelio’s Don Fernando zooms to the stage by speedboat. There are accidental effects too – one tenor fell in while playing a ‘dying’ scene. Opera Director Eva Kleinitz says security divers pull performers out so fast they barely register the dunking.

Whatever the weather, outdoor venues are special enough to attract big audiences and big name performers. Tania Casselle looks at the unique potential and challenges of leading open-air venues in the US and Europe, including Sweden’s Dalhalla, Austria’s Bregenzer Festspiele, London’s Kenwood, The Greek Hellenic Festival, and America’s Filene Center/Wolf Trap, Red Rocks, and Santa Fe Opera.

Size DOES Matter

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Published by Fuel magazine.

Size DOES Matter

As the US population gains in girth, will body size become another demographic factor to weigh in to your marketing? From automotives to furnishings and media ad sales, how communications mavens are tailoring their message by BMI.

→  Full Clip of Size DOES Matter in PDF For FUEL, a publication on customer communications management and strategy, then published by Pohly & Partners.

New Mexico Business Weekly Special Editions

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Profile of Manuel Lujan Agencies for the Healthiest Employers 2012 publication, spotlighting outstanding workplace wellness programs in New Mexico.

I contributed 45 profiles for the New Mexico Powerbook 2003, interviewing leading business and political figures, and young entrepreneurs for the ’40 under 40′ section.

Fashion Plus (for International Market News)

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Queen Latifah: celebrating curves

Fashion Plus: American Women Demand Full-Figured Style

Whichever way you measure it, it’s clear that body sizes are increasing far beyond the fashion industry ideal of a model size 8, which begs the question of exactly what the term ‘plus-size’ apparel means when ‘plus’ becomes the norm and not the exception.

“I do not want to wear knit cardigans with seasonal motifs sewn down the front of the lapels,” says Lorena K. aged 30 of Iowa, a size 24 Lane Bryant fan. “I don’t look good with leaves or snowmen or cornucopias running down my plump front-side.”

Business feature on how fashion brands fit the market, and a straw poll of what curvy women really want.

(For International Market News)

Brands Branch Out (for Just Style)

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Brands Branch Out

National Geographic, JCB, Jeep, Pepsi. We all know the brand names – and that’s what marketing maestros are counting on with a spate of new fashion lines that cash in on their parent product’s pedigree.

Article for the subscription-only international fashion and textiles industry site JustStyle.com. Read it in PDF here.

A New Muse for London: Zandra Rhodes

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A New Muse for London

Dubbed The Princess of Pinkness, fashion visionary Zandra Rhodes is famous for her flamboyant use of color, and London’s Fashion and Textile Museum stays true to her spirit.

Rhodes appointed prize-winning Mexican architect Ricardo Legorreta to design a modernist building on the site of a former warehouse in Bermondsey Street, just a short walk from Tate Modern. It was Legorreta’s first European project, but as Rhodes points out: “There was no need to hold a pointless architectural competition. I immediately felt that here was an architect who created grandeur, but who could also create a museum that would not dominate or overwhelm its contents. The job in hand was to convince him.”

Convince him she did, and the Fashion and Textile Museum’s stunning pink and orange exterior injects a bright flame of color into the Dickensian backstreets.

(Museum report for International Textiles)