Tag Archives: Custom Content

Get Involved for MSN.com

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My series of articles for MSN.com Re:Discover included a Get Involved feature on giving back to the community.

Duke City citizens who come across a wounded baby mule deer in their backyard know exactly where to take it for first aid: Wildlife Rescue Inc. of New Mexico. Since desert, mountain and forest wilderness surround Albuquerque on all sides, wild animals often make their way into the metro area, to their own surprise, as well as the locals who find them…

→ Full Clip: Rescuing the Wild

See all articles for MSN.com by Tania Casselle as part of this series on Albuquerque, New Mexico.

Profiles for MSN.com

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My series of articles for MSN.com Re:Discover included these character profiles as part of the Albuquerque travel guide.

→ Full Clip: Following a Passion, Preserving a Legacy. When tinsmith Jason Younis y Delgado goes to work, he brings Albuquerque history alive.

→ Full Clip: Discovering the Call of the Wild. Albuquerque Wolf Whisperer Stephanie Kaylan left her L.A. life as a professional jazz pianist and studio musician to settle in the mountains. (“And I ain’t moving!”)

→ Full Clip: Inspired by Albuquerque’s Hidden Treasures. Performance poet Carlos Contreras secured his place in Albuquerque history as a member of the city’s winning 2005 National Poetry Slam team.

→ Full Clip: Historical Hospitality at The Spy House. Kara and Steve Grant run the bed-and-breakfast where an American sold atomic bomb secrets to the Soviets in one of New Mexico’s most notorious espionage cases.

Georgia O’Keeffe Museum (for Hyatt Destinations)

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“When I got to New Mexico, that was mine,” said Georgia O’Keeffe, and she proved it by capturing the essence of the red rock lands around her beloved Ghost Ranch and Abiquiu, about 60 miles northwest of Santa Fe.

→  Full Clip of Immortal Images for Hyatt Destinations magazine on the Georgia O’Keeffe Museum. The magazine is published by HCP/Aboard, The Miami Herald Media Company’s custom publishing division.

Santa Fe & Albuquerque Leisure Guide

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By Tania Casselle for Hyatt Destinations magazine, published by HCP/Aboard, The Miami Herald Media Company’s custom publishing division.

I wrote and updated this annual 6,000 word travel section on Santa Fe and Albuquerque for 6 years, from the 2006 to the 2011 editions.

Read the 2011 Santa Fe and Albuquerque leisure guide. This year’s guide covered attractions, dining, shopping, and ballooning in Albuquerque.  The 2010 edition also shone a spotlight on nightlife and film in New Mexico.

Size DOES Matter

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Published by Fuel magazine.

Size DOES Matter

As the US population gains in girth, will body size become another demographic factor to weigh in to your marketing? From automotives to furnishings and media ad sales, how communications mavens are tailoring their message by BMI.

→  Full Clip of Size DOES Matter in PDF For FUEL, a publication on customer communications management and strategy, then published by Pohly & Partners.

The Write Stuff: Put Pen to Paper to Promote Well-Being (for Fit Style)

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The Write Stuff: Put Pen to Paper to Promote Well-Being

If the longest thing you’ve written lately is a shopping list – it’s time to sharpen your pencil. Studies prove that writing your feelings out on the page has a positive impact on physical health, reduces stress, boosts self-esteem, and hones concentration and memory. Writing can improve immune function, fight depression and anxiety, and even alleviate symptoms of asthma and rheumatoid arthritis.

Article on the benefits of writing and keeping a journal, with suggested writing exercises, for Fit.Style magazine.

Fashion Plus (for International Market News)

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Queen Latifah: celebrating curves

Fashion Plus: American Women Demand Full-Figured Style

Whichever way you measure it, it’s clear that body sizes are increasing far beyond the fashion industry ideal of a model size 8, which begs the question of exactly what the term ‘plus-size’ apparel means when ‘plus’ becomes the norm and not the exception.

“I do not want to wear knit cardigans with seasonal motifs sewn down the front of the lapels,” says Lorena K. aged 30 of Iowa, a size 24 Lane Bryant fan. “I don’t look good with leaves or snowmen or cornucopias running down my plump front-side.”

Business feature on how fashion brands fit the market, and a straw poll of what curvy women really want.

(For International Market News)

Boost Your Spex Appeal (for Total Fitness)

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Just because summer is over, there’s no reason to leave your sunglasses at home.

Eye experts recommend shades as a year-round accessory to protect against UV damage, eye strain, and wrinkles. For once, it’s a joy to follow the doctor’s advice.

Eye health and sunglasses style trend feature for Bally Total Fitness magazine. Full feature here. 

Feel-Good Fashion (for Bally Total Fitness)

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Shirts that tell your heart rate, pants that may protect against skin cancer, peppermint-scented sportswear to boost energy, and pantyhose that keep your legs soft.

With the double-action fabrics now in store or on the radar screen for the future, fashion finally proves that it’s more than just skin deep.

 

Soybean Arrives on the Fashion Menu (for International Market News)

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Making a meal of fashion: Soybean Arrives on the Fashion Menu

Soy in clothing isn’t exactly new. Motor magnate Henry Ford talked of it in the 1940s and was photographed wearing the first known soy suit and tie.  Soy fibers largely disappeared until recent developments brought soy back to the fashion plate. Now, soybean protein fiber is being touted as a ‘vegetable cashmere’ – an eco-friendly luxury textile offering the properties today’s consumers demand.

Report for International Market News in Hong Kong from special correspondent Tania Casselle, New York.